Developing a premium vitamin brand

 

Vitamin start-up Nutribites asked me to to a full rebrand, including strategic advice, logo and pakaging.

Nutribites strives to offer a healthy life and lifestyle to everybody with their best in class vitamins and supplements. For me this was an opportunity to build this into the brand from the start, with the new payoff and premium appearance.

Premium by Nature

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Payoff
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Primary brand colours Royal Blue and Warm Grey were chosen
for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Secondary brand colours for products and packaging 
get their inspitration from nature.

Secondary brand colours for products and packaging 
get their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

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Brand Photography

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Brand illustrations created for Superfoods products
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+   Rebrand
+   Creative Direction
+   Brand Photography
+   Visual Identity
+   Packaging

Client
Nutribites

Creative Direction
Simon van de Rijdt  
Additional design
Crisja Ran
Brand illustrations
Raphaël Bartels

Like to work with us?

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